Leica-Camera AG
Over 18 years, I held senior roles spanning product management, digital transformation and global marketing leadership. Leica’s evolution required disciplined alignment between product integrity, brand authority and governance – a dynamic that continues to define my advisory work.
Strategic areas of responsibility
- Product portfolio leadership (60% of company turnover at one stage);
- Global digital ecosystem development ( incl. development of an organic 2 million users community);
- CRM system architecture and implementation;
- Brand governance across international markets;
- Multi-million-euro campaign leadership;
- Crisis communication management;
- Cross-functional executive alignment;
- High-net-worth client engagement;
- Strategic brand collaborations (Huawei, Paul Smith, Moncler, Hermès…).
Premium and Luxury across Categories
Across several organisations and sectors, a consistent theme guided my work in my 30 years career:
Transforming heritage and product credibility into durable brand authority.
Additional Professional Background:
- Swiss Watch Industry ( Swatch Group);
- Luxury and Premium Writing instrumens ( Waterman and rotring);
- Photo Finishing ( WhiteWall, YellowKorner );
- Wine Estates;
- Men´s bespoke clothing;
- Emerging Luxury brands entering international markets.
International Operating context
Premium brands operate across cultures that interpret authority, hierarchy and creativity differently. Cross-cultural friction is often invisible, until it affects performance. My experience allows me to surface and manage it early.
Fluent in French, English and German, I am accustomed to navigating strategic conversations across cultural expectations.
Cultural experience:
- Swiss and German engineering-driven organisations;
- French and Italian creative environments;
- Scandinavian governance models;
- Japanese executive structures;
- South Asian and Middle Eastern growth markets.
