How we can work together

Most collaborations start with a focused diagnostic and then evolve into the format that best fits your context – from single executive briefings to defined mandates with clear outcomes.

Focused Diagnostic

Independent Outside-in Assessement

Use this when

You need a rapid yet structured, independent view of the brand before making or defending decisions.

Designed for investment validation, board preparation or internal clarification, covering: brand coherence, competitive differentiation, product–positioning alignment, budget allocation logic and organisational bottlenecks.

What you get

  • A concise diagnostic highlighting strengths, structural risks and misalignments;
  • Key questions and decision points for leadership, board or investors;
  • Clear indications of where deeper work would yield the highest return.

Fees

From 5,000€.

Executive Board Briefing

Strategic Brand & Market Intelligence Session

Use this when

When capital, reputation and governance are exposed and clarity must precede action.

For boards, private equity investors and executive committees facing sensitive strategic decisions such as:

  • Acquisition or investment due diligence;
  • Brand underperformance;
  • Leadership transition;
  • Strategic arbitration between stakeholders;
  • Market entry or category expansion decisions.

What you get

  • Pre-session alignment with Chair, CEO or lead investor;
  • 90-minute executive session (in person or virtual);
  • Confidential strategic memo summarising risks, trade-offs and priority decisions.

The objective is not inspiration. It is disciplined arbitration.

Fees

From €7,500.

Engagements are selective and context-dependent.

Strategic Brand Mandate

4-12 weeks engagement

Use this when

Your brand requires structured repositioning, executive alignment or transition management.

Especially when internal teams are too close to the issue, politically constrained, lacking external perspective or overextended by operational demands.

What you get

  • Positioning clarification and competitive reframing;
  • Portfolio architecture and brand hierarchy;
  • Product–brand coherence review;
  • Digital transformation alignment and international expansion logic;
  • Executive and cross-functional alignment in a defined mandate with measurable outcomes and executive accountability.

Fees

From €20,000, depending on scope and complexity.

Executive Advisory

Ongoing Strategic Sparring

Use this when

You want selective, ongoing access to independent judgment on brand, governance and growth without a larger project.

Designed for CEOs, founders, chairs and lead investors seeking a trusted external sparring partner.

What you get

  • Regular or ad‑hoc strategic conversations focused on live decisions;
  • Review of key materials ahead of board or investor discussions;
  • Structured thinking on trade-offs, risks and scenarios, with continuity across decisions.

Fees

Fees and availability on request; engagements are intentionally limited.